// Our philosophy
We pair the wisdom of experienced investors with the stamina to build category leaders.
G-FUND is a crossover of generations. Our founding partners have started, scaled and exited consumer businesses, and invested across European venture for decades. We bring that combination to the next generation of consumer companies. Hyper-selective, hands-on, and focused on the categories we know best.
// Focus areas
Consumer Tech
TILTConsumer technology keeps redefining how people live, shop and interact. We back products with strong user adoption, data-driven differentiation and scalable models that can become category leaders.
Nutrition & Food
aheadShifting preferences toward healthier, more sustainable and transparent food are driving long-term growth. We invest in brands and technologies reshaping nutrition, supply chains and consumption habits.
Health & Wellness
mybacsHealth and wellness remain structurally resilient, supported by rising consumer awareness and preventative-health trends. We back companies enabling personalised, accessible, lifestyle-integrated health.
Digital Learning
EDURINODigital tools are reshaping how people learn, from early childhood to lifelong skills. We back playful, effective products that lift learning outcomes and reach learners at scale.
Beyond the core
hansethermWe stay flexible to select any consumer-driven opportunities such as Energy & Clean Tech and Beauty & Fashion, and selectively explore B2B that enables consumer-facing businesses to scale.
// Why consumer, why now
Large, resilient markets, and a window opened by capital rotation.
Large and resilient consumer markets
The European B2C e-commerce market, with a structural shift toward digital, convenience and brand-led consumption.
AI as an efficiency multiplier
Estimated value-creation potential in retail as AI improves marketing, personalisation, pricing and service, lifting margins rather than replacing consumer models.
Capital rotation creates entry
Share of global VC funding now flowing to AI. Reduced competition in consumer enables disciplined pricing and access to high-quality assets.
Clear exit pathways
Strategic buyers and PE sponsors remain active acquirers of scaled consumer brands with strong margins, data assets and loyal customers.
Sources: Ecommerce Europe, McKinsey & Company, PitchBook, Crunchbase, J.P. Morgan, Financial Times, Reuters (2023–2025).
// Investment criteria
Where and how we invest.
- Geography
- Europe
- Industry
- Digital Consumer
- Stage
- Pre-Seed to Series A
- Initial cheque
- €100k to €600k
- Holding period
- 5 to 7 years