// Generations Fund
A crossover of generations, building the future of consumer.
We pair the wisdom of experienced investors with the stamina to build, backing Europe's AI-resilient consumer companies from pre-seed to Series A.
// What we back
We invest across our core consumer expertise, and selectively beyond it.
Consumer Tech
TILTConsumer technology keeps redefining how people live, shop and interact. We back products with strong user adoption, data-driven differentiation and scalable models that can become category leaders.
Nutrition & Food
aheadShifting preferences toward healthier, more sustainable and transparent food are driving long-term growth. We invest in brands and technologies reshaping nutrition, supply chains and consumption habits.
Health & Wellness
mybacsHealth and wellness remain structurally resilient, supported by rising consumer awareness and preventative-health trends. We back companies enabling personalised, accessible, lifestyle-integrated health.
Digital Learning
EDURINODigital tools are reshaping how people learn, from early childhood to lifelong skills. We back playful, effective products that lift learning outcomes and reach learners at scale.
Beyond the core
hansethermWe stay flexible to select any consumer-driven opportunities such as Energy & Clean Tech and Beauty & Fashion, and selectively explore B2B that enables consumer-facing businesses to scale.
// The filter
We back businesses where AI expands margins and scale. We avoid solutions that can be replaced by an LLM and a prompt.
What we seek
- +Distribution moat: brand, community, locations, embedded channels
- +Proprietary data flywheel and unique consumer habits insights
- +Real-world execution: supply chain, services, hardware, regulation
- +Network effects across marketplaces, trust and liquidity
- +AI that lifts unit economics: CAC, retention, operations
What we avoid
- −Software based solutions vulnerable to prompt or agent replication
- −Digital platform offerings with low switching costs and limited distribution moat
- −Commodity products with pricing compression
- −Solutions based on public data with no proprietary signals
- −Shallow workflows that are easy to bundle or replace
Rule of thumb: If the core value of a business can be replicated by a model and a weekend, we pass.
// Newsletter
Stay close to the next-generation consumer trends.
Occasional notes on our thesis, the European consumer market and the companies we back.