— Generations Fund
We invest in next-gen consumer startups to make our world a more sustainable place
Megatrends in the FMCG industry
We see a massive innovation by smaller brands. Large incumbents are not able to address this change due to a lack in flexibility, talent, and willingness to take risks. They prefer to acquire already proven business models.
01 Nutrition & FoodWe invest in plant-based nutrition & food because our planet can’t sustainably feed 8bn people with animal-based products. Greenhouse gas emissions, increased care about animal welfare, as well as promotion of personal health lead to a huge transformation in this industry.
02 Health & WellnessWe invest in digital health & wellness preventing disease and lowering healthcare costs. High prevalence of chronic diseases, an upsurge of “lifestyle” diseases and augmentation of telemedicine demand state-of-the-art digital solutions.
03 Clean BeautyWe invest in clean beauty & cosmetics because we believe in clean ingredients, no animal testing & recycled packaging. Consumer mistrust in large cosmetic firms yields massive opportunities for smaller sustainable brands.
04 Sustainable FashionWe invest in sustainable fashion & clothing because vegan, upcycled, child labor free & social purpose is becoming mainstream. The on-going movement towards a circular economy is inevitable for our planet.
05 Digital EducationWe invest in digital education because it has the greatest impact on our planet’s economic future. Enhanced academic competitiveness and the new normal in a post-Covid world demand digital solutions accessible for everybody.
Meet the team
“Tino” is an entrepreneur and seasoned VC investor who founded Holtzbrinck Ventures (now HV Capital) in the early 2000s. After notable investments and exits in companies such as Zalando, Parship and bol.com he went on founding his own company in 2010. The e-commerce start-up for baby and children’s products, called windeln.de, was listed on the Frankfurt Stock Exchange only five years after its foundation. In 2019 Tino became Partner and Managing Director at BCG Digital Ventures where he focused on founding consumer start-ups for large corporations. Next to his role at G-Fund, he is on the board of 42CAP and Jack Russel Consulting. During his freetime Tino loves to play a Fantasy Football Game with his friends, which he invented and subsequently sold to Kicker Magazine and analyse tech stocks.
Sebastian is a scientist at heart who, together with Carl-Philipp, founded his own direct-to-consumer startup in the microbiome space. The company, mybacs, was one of the first investments by our Generations Fund. He studied pharmaceutical sciences at ETH Zurich focusing his research on the human microbiome. After graduating he started to work at FOGPharma in Boston, participating in the development of a new cancer treatment. Prior to founding mybacs he held positions at BCG, Strategy& and Life Sciences Partners, a VC targeting life science investments. Sebastian is a passionate traveler and mediocre chess player.
Carl-Philipp von Polheim
“Phil” is a heartfelt founder with a background in finance. Along with Sebastian, he founded mybacs, a direct-to-consumer microbiome startup. Among others G-Fund is an investor at mybacs. He holds a bachelor’s degree from European Business School, Oestrich-Winkel and a master’s degree from ESCP Europe. Phil worked in private equity at AUCTUS Capital Partners and conducted tech M&A transactions at the US investment bank Drake Star Partners. Afterwards he commenced his entrepreneurial career as an entrepreneur in residence for FinCompare, a German FinTech startup. When not at his desk, Phil loves a good glass of red wine with his friends. He is a strong supporter of FC Bayern Munich.